Bartleby: Woke, not broke

摘要

ARGUING THAT men should refrain from bullying and sexual harassment does not seem terribly controversial. But a new advert from Gillette, a razor firm, recently achieved its 15 minutes of viral fame by taking a stand against "toxic masculinity". Of course, encouraging a few conservative commentators to blow their top was probably part of Gillette's strategy. Its gamble was that the free publicity from the controversy would more than offset any lost sales to men who wanted a razor rather than a lecture.