In today's global competitive market, it is very necessary for the higher departments in the educational institutions to be careful to know the factors causing the leakage of students from their university studies and work on the best solution of this problem, managements of the educational institutions in Kuwait should focus on becoming more customer-centric and on augmenting their customers' loyalty. This might be achieved through developing customer relationship, reflected in satisfaction and trust by offering unique services. Service quality (SQ) and CI are two variables argued to increase the relationship between the customer and its educational institutions, and in return boosts loyalty and in the end retention. This research is an explanatory, descriptive that collecting data using quantitative method. 395 respond were collected and examined to analyses the effect of service quality, CS and CI on Customer loyalty and Student retention in higher education organization in State of Kuwaiti, he.....
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