PR Academics and Their Dreams for Students

摘要

It’s a dream question, but with a purpose: to learn about what PR professors think would most benefit students. We asked: ‘With an unlimited budget and no restrictions (including pandemic-related ones), what courses, programs or experiences would you offer PR students?’ Here’s how our academics responded. Professor Yan Jin, University of GA, Grady College of Journalism and Mass Communication: Professor Jin would fund a conflict-management course that emphasized working with lawyers and another class on the fundamentals of negotiation. “As opposed to law schools and business schools, we don’t emphasize [the importance of law and negotiation] enough.”