Bite-Sized & Buzzworthy - Two books from the American Library Association can help you promote your library's value

摘要

Over and over, we are reminded that the number one challenge faced by all types of libraries is communicating value to their parent organizations. Another obstacle is overcoming the natural aversion to the "M" word--marketing. When asked what we are doing for public relations, we find it difficult to give an answer because it all seems overwhelming. Fortunately, the American Library Association has come to the rescue with two recent publications that you can use to promote the value of libraries and librarians: Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman, and Building a Buzz: Libraries and Word-of-Mouth Marketing by Peggy Barber and Linda Wallace.