Health Continues to Drive Beverage-Buying Habits

摘要

Health continues to be a key driver in beverage choices. As a result, companies are positioning all types of soft drinks products on various health platforms. Sixty percent of global soft drinks launches recorded by Innova Market Insights in 2019 used a health positioning of some kind, rising to nearly three-quarters in the U.S. Key areas of interest in recent years have tended to focus on clean labeling, although there is also a high level of interest in sugar and calorie reduction.