The success of marketing lies in creation of an impression in the minds of the customers thereby fostering brand recall and further purchase intention. The challenge, however, is to hit the right buy button of the brain to deliver what the customer exactly requires. The functioning of the human brain has been the central focus of psychology and neuroscience researchers. Neuroscience combined with marketing has helped evolve the discipline of neuromarketing with precision and reliability. This research paper explores the impact of various persuasion attempts (traditional and neuroscientific adopted by the marketer) on customer privacy and in turn its impact on customer relations. The research has been conducted in Indian cities of Delhi/NCR, Bengaluru and Mumbai over a period of three months. It is concluded that traditional persuasion attempts do not always affect customer privacy adversely but at times cause disturbance to the customers which might affect the customer relations in the long run. Neuroscientific persuasion attempts, on the other hand, have adverse impact on customer privacy and customer relations as these techniques unintentionally reveal the inner secrets of the customers without their approval and awareness. Managerial implications are also considered.
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