On the Reconstruction of Advertising Ethics in the New Media Era

摘要

The advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the process of the development of new media advertising, there are endless ethical anomie phenomena. Therefore, how to propose countermeasures against problems and propose strategies for reconstructing advertising ethics from the above aspects in the new media era is a theoretical category that this article focuses on.