Strategic Map For Rice Processing Agroindustry: Study In A Brazilian State

摘要

The objective of this article was to identify current managerial practices in the rice processing industries of the state of Rond?nia-Brazil to propose a strategic map, based on the balanced scorecard. For the development of the research were interviewed managers of the six agroindustry that benefit rice in the State. With the interviews, it was noticed that the managers maintain their managerial practices with respect to clients and suppliers based in the tradition;nevertheless, they indicate that the efficient logistics and the conditions of payment are important factors in both perspectives. Within human resources perspective, the small companies still owns a personal and non-formal relationship toward their collaborators, while average industries have a more professional relation. Other administration practices summarize in the company financial control. The construction of the strategic map was based on the points elucidated in the interviews along with the pertinent literature..