Quality Function Deployment (QFD) is a customer oriented design tool used to ensure that customer expectations are satisfied in the early design stage. Customers directly and companies indirectly enjoy the benefits of implementing such methodology. Many extensions have been proposed in order to extend QFD's application or improve limitation of traditional QFD; among which incorporation of Multi-Criteria Decision Making (MCDM) theories into QFD, in particular Analytic Network Process (ANP) is noteworthy. This paper proposes a new extension of QFD called Fuzzy Cybernetic ANP (FCANP) which is able to model QFD tables, especially when company's experts deal with a large number of customer demands, while subjectivity of judgments are handled.
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