FACTORS AFFECTING CUSTOMER LOYALTY IN BUSINESS E-COMMERCE: A CASE OF INDONESIA

TOGAR ALAM NAPITUPULU; HENDRA CIPTA ADITOMO

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FACTORS AFFECTING CUSTOMER LOYALTY IN BUSINESS E-COMMERCE: A CASE OF INDONESIA

机译：商业电子商务中影响客户忠诚度的因素：以印度尼西亚为例

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The purpose of this research is to determine the factors that are first, significantly influence customer satisfaction and secondly, whether customer satisfaction affects customer loyalty including the magnitude of the influence, in e-commerce business. S

机译：这项研究的目的是确定首先影响客户满意度的因素，其次，确定客户满意度是否会影响电子商务业务中的客户忠诚度，包括影响程度。小号

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来源
《Journal of Theoretical and Applied Information Technology 》 |2015年第3期| 共页
作者
TOGAR ALAM NAPITUPULU; HENDRA CIPTA ADITOMO;
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中图分类计算技术、计算机技术 ;
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FACTORS AFFECTING CUSTOMER LOYALTY IN BUSINESS E-COMMERCE: A CASE OF INDONESIA

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