A BUSINESS MODEL FOR AN ONLINE E-COMMERCE SHOPPING SITE WHICH LEVERAGES NON-PROFIT ORGANIZATIONS CONNECTIONS AND NETWORKS FOR CUSTOMERS ACQUISITION AND RETENTION BY COMBINING DONATION, ROYALTY AND LOYALTY PROGRAMS

摘要

A business model for an online e-commerce shopping site which leverages non-profitorganizations connections and networks for customer acquisition and retentionin return fordonation (portion of sale) to the selected non-profit organizations by thecustomer, when thecustomer shops from the website.