THE CITIZENS ACCEPTANCE FACTORS OF TRANSPORTATION APPLICATION ONLINE IN BATAM: AN ADAPTATION OF THE UTAUT2 MODEL AND INFORMATION SYSTEM SUCCESS MODEL

摘要

The growth of the internet and the advance of information technology, made very significant changes to transportation in Indonesia especially in Batam City. The emergence of applications for online transportations services such as Gojek / Grab has made some people switch to using conventional transportation to online transportation. But with the development of online transportation, there are still people in Batam City taking action against online transportation. For this reason, researchers conducted research to look for factors that influence the acceptance of the people of Batam City on online transportation. The researcher used the UTAUT2 research model (Unified Theory of Acceptance and Use of Technology 2) and the IS Success Model DeLone & McLean. The construct of this research model uses constructs of performance expectancy, effort expectancy, facilitating conditions, price value, information quality, system quality, service quality, behavioral intention, user satisfaction, use behavior. The number of respondents in this study amounted to 400 respondents using SPSS Amos version 22. The results of the analysis showed that the factors that significantly influenced the acceptance of the people of Batam City on the application of online transportation services were seen from constructs of behavioral intention (user intention) 91.2%, performance expectancy is 51.7%, price value is 42.6%, while construct of user satisfaction is influenced by system quality by 68%, information quality is 28.2%, service quality is 12.6%.