The quantitative evaluation of the social benefits of University-Industry cooperative innovation based on CVM

摘要

The university-industry cooperative innovation project can generate economic benefits and social benefits. It has formed perfect methods for economic benefit, but it is difficult for social benefits evaluation and measurement. This paper introduced the Contingent Valuation Method (CVM) to quantify the social benefit of university-industry cooperative innovation. Firstly, on the base of the basic principle and the existing research of CVM, this paper expounded the feasibility of use CVM to evaluate the social benefits of universityindustry cooperative innovation project from three aspects. Then, it redesigned the questionnaire and took a specific project as example to quantify its social benefits with CVM, and pointed out the attentions should be paid in the application. This paper finds that the crowdfunding is an acceptable way to raise the willingness to pay of respondents. In addition, the study verifies the validity and reliability of the method by using the Logistic regression analysis to the WTP and respondent’s social economic variables, so explains the usability of CVM in the evaluation of the social benefit of technological innovation project.