Workshop Synthesis: Increasing survey participation levels without changing travel behavior

摘要

The evolution of travel survey methods is linked to technological advances. New technology makes data collection more efficient. New technology also challenges us to explore concepts such as ‘gamification’, which is anticipated to improve the survey experience, response rates and data quality. Gamification offers possibilities around the structuring of incentive systems (e.g., points for completeness/timeliness of trip reporting). This leads into the second workshop theme which identifies the opportunities technology brings for incentivizing participants to improve survey results. Workshop attendees explored advances in gamification and incentives to identify how to improve participation levels and data quality without changing travel behaviour.