Recent literature has shown that performance increases with early customer integration in product development as early as the ramp-up stage, accommodating fast-changing demands. Additionally, literature elucidates the importance of entrepreneurial orientation. However, empirical analysis as to potential entrepreneurial antecedents of customer integration is scarce. This article examines the influence of entrepreneurial orientation on customer process integration using structural equation modeling. Data from US manufacturing firms show a negative relation- ship between the constructs. Due to the necessity of both for success, this article emphasizes the mediating role of dynamic capabilities. Results suggest that ambidexterity reaps innovation benefits. Finally, important implications for research and managerial practice are provided.
展开▼
