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Corporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies

机译:企业和基层节俭创新:自上而下和自下而上策略的比较

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摘要

Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article.
机译:节俭的创新旨在开发价格敏感的客户群体可以承受的基本解决方案。本文着眼于公司和基层节俭创新这两种主要方法之间的异同,并提出了关于两种方法如何相互学习的初步思路。可持续性的三个支柱(经济,环境和社会)为比较提供了指导原则之一。该研究基于对来自不同行业的案例研究的分析,本文介绍了其中的六个案例。

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