CHALLENGING BULLWHIP EFFECT DYNAMICS WITH ELECTRONICALLY ENABLED-SUPPLY CHAIN MANAGEMENT SYSTEMS

摘要

The bullwhip effect shows the dynamics of accumulating order rate that exceeds the tentatively stable actual demand rate. This paper aimed to assess the relative role of e-SCM systems as consumer demand orders cascading upstream supply chain network. The study’s population, consisting of the managers (senior and functional levels) including supervisory level (non-managerial) from retail sales, logistics, warehousing, marketing, manufacturing and IT hubs organisations, comprised of 460 respondents. In order to achieve the paper’s objective, the researcher developed and distributed a survey questionnaire and collected and analysed the data using Statistical Package for the Social Sciences (SPSS). The empirical results from the study reveal that business-to-business information technology (B2BIT) diffusion frequencies have an effect on supply chain performance and e-SCM implementation promotes connectivity among supply chain partners to entrench commitment of the exchanged demand order information to mitigate the bullwhip effect.