Study of the Effect of Different Personality Traits on the Entrepreneurship, Creativity and Innovation among the Personnel of Islamic Azad University, West Azarbaijan Province

摘要

This research is mainly conducted in order to investigate the effect of type ofpersonality among the personnel of Islamic Azad University, West Azarbaijan Branchon their entrepreneurship, creativity and job innovation. Going through survey researchmethodology in this research, we have studied three hundred and five persons fromamong the personnel of Islamic Azad University as statistical sample using quotaclassification method. Tools for collection of data include Eysenck’s PersonalityQuestionnaire (EPQ), Randsip’s creativity questionnaire, Martin Papich’s InnovationQuestionnaire and Secarburf Zimrr’s entrepreneurship questionnaires. In order toanalyze findings, descriptive statistical methods such as frequency, statistical charts, etcand inferential statistical analyses such as U and Z non-parametric test were used.According to results obtained in this respect, 58.7% of the persons subject of this studyis extrovert and the rest 41.3% is introvert. Moreover, respective results reveal thatthere is a significant difference between the two groups, subject of study based oncreativity and innovation whereas the rate of entrepreneurship is relatively the same.Consequently, one may come with this conclusion that type of personality of thepersons, subject of this study has influenced their creativity and innovation in such away as job creativity and innovation are higher among extravert group- yet not affectingtheir entrepreneurship.