THE YOUNG GENERATION'S VALUES ANALYSIS IN THECONTEMPORARY SOCIETY

摘要

THE PAPER INTENDS TO OFFER A PRESENTATION OF THE SOCIAL VALUES, BOTH FROMTHEORETICAL AND PRACTICAL PERSPECTIVE, HIGHLIGHTING THE VALUES ENCOUNTEREDAMONG YOUNG GENERATION.THE VALUES ARE DEFINED AS AN ABSTRACT SET OF PRINCIPLES WHICH GUIDE THE INDIVIDUAL’SSOCIAL LIFE. THOSE PRINCIPLES CONTAIN THE PURPOSE IN LIFE AND THE BEHAVIOR PATTERNSPREFERRED BY THE INDIVIDUALS UNDER CERTAIN CIRCUMSTANCE.THE VALUES ARE REINFORCED BY THE SOCIETY, GIVEN THAT THE SOURCE OF THE INDIVIDUALVALUES STANDS IN THE INDIVIDUAL’S NATIONAL CULTURE, FAMILY, TEACHERS, FRIENDS ANDOTHER FACTORS WHICH CAME ACORSS WITH THE INDIVIDUALS. THE SOCIAL VALUES AREMANIFESTED THROUGH NORMS AND THIS NORMS REFLECTS THE GROUP’S VALUES.WE WILL MAKE A COMPARATIVE ANALYSIS BETWEEN THE ANSWERS GIVEN BY THE SUBJECTS FROMURBAN AREA AND THOSE FROM RURAL AREA AND OUR ULTIMATE GOAL IS TO REVEAL THEPOSSIBLE OVERLAPPING AND/OR DIFFERENTION ALONG THE URBAN-RURAL CATEGORIES. THERESEARCH SUBJECTS HAD TO CHECK THREE VALUES FROM A LIST OF THIRTY ONE VALUES, VALUESTHAT WE’VE ENCOUNTERED IN THE RESERCHES CARRIED OUT THUS FAR. AFTER ANALYZING THEGRIDS, WE MANAGED TO RANK THE MOST IMPORTANT VALUES, GIVING US THE GROUP VALUESSYSTEM.