The “humanization” trend among pet owners is here to stay, and it is greatly impacting how beloved family pets are cared for and fed. Where cats and dogs were once merely companion animals, now these “fur babies” are truly part of the family, and are often nurtured and pampered just as one would their own child. As more of these pet parents look toward natural, high-quality foods and supplements to improve their own health, these same purchasing patterns are emerging in the products they select for their cherished furry friends.
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