Key Trends in Functional Foods & Beverages for 2018

摘要

It’s been 20 years since the first “functional food” burst onto the American market, with the debut of rival spreads Benecol from Raisio, and Flora from Unilever, each boasting their clinically proven ability to lower cholesterol by 12% thanks to their active ingredient, plant sterol esters.But consumers don’t go shopping with a list that says “yogurt, bananas, apples, functional foods.” Since 1998 people have shown they want regular food that confers some health benefit, seems natural, is easy to understand, and relates to their own needs.