A study on mediating role of organizational learning on relationship between market orientation and organizational performance

摘要

Increasing intensity of competition among organizations in current century has caused everlasting search for ways to gain competitive advantage and win the competition. In this regard, organizational learning certainly counts as a competitive advantage to gain for today’s managers. This study aims to discuss the mediating role of organizational learning in the relationship between market orientation and organizational performance. The study population includes all of the employees in the Central Office of Ferdowsi University of Mashhad. As 170 samples were randomly stratified and selected, information obtained was analyzed using SPSS software ver.20. While results support the significance of organizational learning’s mediating role in the relationship between intelligence generation and intelligence dissemination with organizational performance, this role was declared insignificant in the relationship between responsiveness and organizational performance.