Adoption of business intelligence insights towards inaugurate business performance of Malaysian halal food manufacturing

摘要

Information System (IS) is a strife to exploit Business Intelligence (BI) in an organization. In the Malaysian Halal Food Manufacturing, a league of Information Technology (IT) professional and decision makers is the architect of the perspective in IT. There are numerous research studies on utilizing and investigating strategic effects of environmental factors augmentation on the organizations, but compact information is acknowledged prevailing how the subjective conception for the strategic source of deci-sions is transformed into the objective principle. Hence, general interpretation of the IT professional and the decision makers is crucial for a comprehensive and collaborative decision-making process. Therefore, prosper stimulate assimilation of the environmental factors that persuade the knowledge integration between IT professionals and decision makers is compulsory. BI and Big Data (BD) help organizations derive enhance decision-making process and knowledge creation. The objective of this research study is to emerge knowledge from organizing BD and to utilize BI together with perceiving MIT90s framework and environmental factors for the analysis of decision-making process of halal food manufacturers in Malaysia. The study applied regression analysis to predicted 103 responses to determine decision making of business performance. The results indicate that halal market demand played important role in predicting business performance of halal manufactures. This study provides some insights into decision making perspectives of business performance management among halal food manufacturers in Malaysia.