In today’s tech-packed world, the human touch may be one of the best ways to reach people. “When someone is willing to make the trek from their couch to their car and into your store, they’re looking for a connection, a spark, something that says, ‘I’m valued,’” says Bob Phibbs, The Retail Doctor, a retailing expert, consultant, and award-winning author. “When they do feel a connection, they open their wallets without regard to price, they tell their friends, and they come back again and again.”.
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