CORPORATE CYBERSPACE COMMUNICATION VS. PAPER-BASED COMMUNICATION: THE IMPACT OF MEDIA CHOICE ON COST AND BENEFIT

Jensen Zhao; Joel Whitesel; Allen Truell; Melody Alexander

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CORPORATE CYBERSPACE COMMUNICATION VS. PAPER-BASED COMMUNICATION: THE IMPACT OF MEDIA CHOICE ON COST AND BENEFIT

机译：企业网络空间通信VS。基于纸张的通信：媒体选择对成本和收益的影响

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This study investigated how corporate media choices such as cyberspace and paper-based communication impacted cost and benefit. Data were collected from the Fortune 500 companies. The findings indicated that, while all the companies provided the Web versi

机译：这项研究调查了诸如网络空间和纸质通讯等企业媒体选择如何影响成本和收益。数据来自《财富》 500强公司。调查结果表明，尽管所有公司都提供了网络版本

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《Issues in Information Systems》 |2007年第2期|共6页
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Jensen Zhao; Joel Whitesel; Allen Truell; Melody Alexander;
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中图分类信息资源及其管理;
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CORPORATE CYBERSPACE COMMUNICATION VS. PAPER-BASED COMMUNICATION: THE IMPACT OF MEDIA CHOICE ON COST AND BENEFIT

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