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Internal cross-media marketing of a company anniversary - Capabilities of internal corporate communication and their benefit for aspecial-interest-anniversary, using the ‘Richard Küch Anniversary 2010’of the Heraeus Holding GmbH as an example

机译：公司周年纪念的内部跨媒体营销 - 以Heraeus Holding GmbH的“RichardKüch周年纪念2010”为例，内部企业传播的能力及其对特殊利益周年的好处

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Rombach Phillip;
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Internal cross-media marketing of a company anniversary - Capabilities of internal corporate communication and their benefit for aspecial-interest-anniversary, using the ‘Richard Küch Anniversary 2010’of the Heraeus Holding GmbH as an example

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