Communication Competence Of College Administrators: Characteristic Of Good Leadership And Management

摘要

Communication is an indispensable tool in the success of organizational operations. Administrators should not ignore communication as one of the key elements in the success of their organization. Competence should be manifested by their broad knowledge about communication theories and principles, by their skillful application of communication strategies and procedures, and by their tactful utilization of appropriate communication channels and media. Through a descriptive survey method and purposive sampling, this study assessed the level of competence of the administrators' communication abilities along the areas of managerial writing, understanding messages, interpersonal communication, and group communication.