The Effect Of Brand Image On Customer Satisfaction In Pizza Hut Alam Sutera (Quantitative Study On Bina Nusantara University Student Batch 2018-2021)

摘要

The purpose of this study is to examine is there influence of brand image to customer satisfaction on Pizza Hut Alam Sutera. The approach used in this research is quantitative approach with explanative type and the method for data collection used in this research is survey by distributing questionnaires to students of Bina Nusantara Alam Sutera University with 100 respondents. The result of this research shows that there is influence of brand image to customer satisfaction with result of equal to 67,3% with unidirectional relationship. So, it can be concluded that the brand image has a strong influence on customer satisfaction.