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Evaluation of Customer Relationship Management’s Performance under Networked Manufacturing

机译:网络化制造下客户关系管理绩效评估

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Networked manufacturing is an advanced manufacturing technology, and efficient customer relationship management is critical for networked manufacturing’s resource allocation and scheduling. Evaluation of customer relationship management’s performance under networked manufacturing and effective optimization measures are preconditions for improving on CRM’s performance. Development process’s quality, operational process’s quality, customer relationship’s quality and emergency ability are critical factors of CRM’s performance under networked manufacturing. Evaluating CRM’s performance should build index system based on these four factors and make grey correlative analysis combined with analytic hierarchy process. The performance evaluation way proposed is feasible and effective, and combines the advantage of quantitative analysis and qualitative analysis.
机译:网络化制造是一种先进的制造技术,有效的客户关系管理对于网络化制造的资源分配和调度至关重要。网络化制造下对客户关系管理绩效的评估以及有效的优化措施是改善CRM绩效的前提。开发过程的质量,操作过程的质量,客户关系的质量和应急能力是网络化制造下CRM绩效的关键因素。评估CRM的绩效应基于这四个因素建立指标体系,并结合层次分析法进行灰色关联分析。提出的绩效评价方法是可行和有效的,并结合了定量分析和定性分析的优点。

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