Customer evaluation information management apparatus, customer evaluation information management system, control method of customer evaluation information management apparatus, and customer evaluation information management program

摘要

The present invention provides a customer evaluation information management apparatus and the like which can grasp customer evaluations with high precision and can take effective actions for the customers. SOLUTION: Questionnaire information is displayed on a terminal 50 of a customer based on usage information of a customer who uses a providing place P for providing a specific product and / or service, and based on questionnaire answer information inputted by the customer A customer evaluation information management device 100 for generating customer evaluation information on the provision place of the customer, and determining the content of the customer usage promotion information for the provision place based on the customer evaluation information; [Selected figure] Figure 1