Risk Management and Intangibles: The Role of Information in Customer Acquisition and Evaluation of Intangibles.

摘要

This dissertation consists of three separate essays shaping around decision making and risk management in the presence of intangibles. More specifically I study the risk management aspect of information acquisition and the role of information signaling in communicating the value of intangible assets. Intangible asset has proved to be a controversial concept and its unique nature compared to tangibles has made its role in economics theory a subject of great debate. Because of the considerable amount of uncertainty associated with intangibles, evaluation of such assets has been a great challenge.