首页> 外文期刊>Journal of Theoretical and Applied Information Technology >EVALUATING USERS SATISFACTION FACTORS OF THE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM: A STUDY OF KHEDMAH SYSTEM AS A SINGLE SERVICE PLATFORM
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EVALUATING USERS SATISFACTION FACTORS OF THE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM: A STUDY OF KHEDMAH SYSTEM AS A SINGLE SERVICE PLATFORM

机译:评估用户关系管理系统的满意因素:Khedmah系统作为单一服务平台的研究

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This study investigates the factors that influence user satisfaction of Khedmah's system in Oman. The Information Systems Success Model (ISSM), Technology Acceptance Model (TAM), and Theory of Planned Behavior model (TPB) are integrated to form the theoretical framework for this study. This study investigates the impact of the individual's computer skills, perceived ease of use, and perceived usefulness have on the user satisfaction of Khedmah's system. These constructs were derived from the three models. Data were collected from the users of Khedmah system through a self-administered questionnaire. The researchers relied on the judgmental technique to identify the research sample. Using SPSS v25 and SmartPLS 3, a total of 164 questionnaires were analyzed. The findings revealed that generally the users are satisfied with the Khedmah’s performance. The findings also illustrated that the individual's computer skills, the perceived ease of use, and the perceived usefulness positively and significantly affect the level of user satisfaction of the system. The findings of the study would enhance the performance of Khedmah system, which will reflect positively on the level of user satisfaction. It would enrich the knowledge of the managers and system developers to further develop the system in order to achieve high levels of users’ satisfaction. Also, the findings of this study provide insight for the developers of similar systems in other institutions. The study findings confirm that combining ISSM, TAM, and TPB models is applicable to CRM. The findings of the study would enrich the CRM literature. Based on the researchers’ knowledge, this study is the first of its kind in CRM literature that combines these three models.
机译:本研究调查了影响阿曼khedmah系统的用户满意度的因素。信息系统成功模型(ISSM),技术验收模型(TAM)和计划行为模型(TPB)的理论被整合到形成本研究的理论框架。本研究调查了个人计算机技能,感知易用性的影响,并感知有用性对khedmah系统的满意度。这些构建体源自三种模型。通过自我管理的问卷从Khedmah系统的用户收集数据。研究人员依赖于判断技术来识别研究样本。使用SPSS V25和SMARTPLS 3,共分析了164个问卷。结果表明,用户普遍对Khedmah的表现感到满意。这些调查结果还说明了个人的计算机技能,感知的易用性以及积极的易用性和显着影响了系统的用户满意度。该研究的调查结果将提高Khedmah系统的表现,这将积极反思用户满意度。它将丰富管理者和系统开发人员的知识,以进一步开发系统,以实现高水平的用户满意度。此外,本研究的结果也为其他机构中的类似系统的开发人员提供了见解。研究调查结果证实,结合ISSM,TAM和TPB模型适用于CRM。该研究的结果可以丰富CRM文献。基于研究人员的知识,本研究是它在结合这三种模型的CRM文献中的第一个。

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