MANAGING INVOLVEMENT FOR SAFE CNG MARKETING THROUGH EMPLOYEES DRIVEN SYSTEM: AN EMPIRICAL STUDY ACROSS GUJARAT

摘要

This research study was conducted in Gujarat, where more numbers of NGVs were plying with an objective to explore the CFS employee’s involvement for safe CNG marketing, and to gauge the benefits of safety training. The structured non-disguised questionnaire, designed as Research Instrument, was served by verbatim translating into vernacular local Gujarati language to help the respondents to better understand and to respond to it correctly. Six demographic factors were determined to measure the selected constructs based upon safety criterions. The primary data was drawn randomly by adopting convenience sampling from 123 Numbers of CFS employees, representing 240 Numbers of operating CFS of 10 different CGD companies working across Gujarat at the time of sampling. The major findings reveal that BBS Training was found to be very useful tool for increasing actively caring behaviours of employees. It may be used for spreading knowledge, skills and attitudes, required for improving safety, reducing at-risk behaviours of others to avoid accidents and build around a strong safety culture. This study has created new avenues for HR Managers to show their capabilities in training the available human resources by managing involvement for safe CNG marketing through employees driven system across the globe.