Brand extension using a licensing contract with uncertainty advertising effects

A. Buratto; L. Grosset

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Brand extension using a licensing contract with uncertainty advertising effects

机译：使用具有不确定广告效果的许可合同进行品牌扩展

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《Applied mathematical sciences》 |2012年第92期|共15页
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A. Buratto; L. Grosset;
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中图分类数学;
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Brand extension using a licensing contract with uncertainty advertising effects

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