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Marketing Letters

中文名称：营销信

ISSN：0923-0645
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发文量：160

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1.Spillover effects of ingredient branded strategies on brand choice: A field study

机译：成分品牌策略对品牌选择的溢出效应：实地研究
- 作者：Vanitha Swaminathan;Srinivas K. Reddy;Sara Loughran Dommer
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Ingredient branding;
- Cobranding;
- Brand commitment;
- Brand loyalty;
2.Brand extensions via complements or substitutes: The moderating role of manufacturing transferability

机译：通过补充或替代来扩展品牌：制造可转移性的调节作用
- 作者：Huifang Mao;Babu John Mariadoss;Raj Echambadi;Pavan Rao Chennamaneni
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Brand extensions;
- Extension evaluations;
- Manufacturing transferability;
- Complements;
- Substitutes;
3.How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias

机译：买方如何预测：买卖双方关系是影响偏差的边界条件
- 作者：Ashwani Monga;Haipeng (Allan) Chen;Michael Tsiros;Mona Srivastava
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Impact bias;
- Affective forecasting;
- Buyer–seller relationship;
- Judgment and decision making;
4.All that glitters is not gold: The dual effect of activation technique in advertising

机译：闪闪发光的不是黄金：激活技术在广告中的双重作用
- 作者：Yael Steinhart
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Activation technique;
- Advertising;
- Creativity;
5.The power of plain: Intensifying product experience with neutral aesthetic context

机译：朴素的力量：在中性的审美语境中增强产品体验
- 作者：Heather Honea;Sharon Horsky
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Aesthetics;
- Packaging;
- Affect;
- Expectations;
6.Creating brand personality with brand names

机译：用品牌名称创造品牌个性
- 作者：Richard R. Klink;Gerard A. Athaide
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Brand personality;
- Brand names;
- Sound symbolism;
7.Increasing choice satisfaction through goal-based labeling

机译：通过基于目标的标签来提高选择满意度
- 作者：Frank Goedertier;Kristof Geskens;Maggie Geuens;Bert Weijters
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Goal-based choice;
- Goals;
- Consumer expertise;
- Satisfaction;
- Uncertainty;
8.The relationship between online chatter and firm value

机译：在线聊天与企业价值之间的关系
- 作者：Leigh McAlister;Garrett Sonnier;Tom Shively
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Online word of mouth;
- Value relevance;
- Financial markets;
9.Construal-level mind-sets and the perceived validity of marketing claims

机译：解释水平的心态和营销主张的感知有效性
- 作者：Scott Wright;Chris Manolis;Drew Brown;Xiaoning Guo;John Dinsmore;C.-Y. Peter Chiu;Frank R. Kardes
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Construal-level theory;
- Mind-sets;
- Truth ratings;
10.The effect of decision makers’ time perspective on intention–behavior consistency

机译：决策者的时间观点对意图-行为一致性的影响
- 作者：Koert Van Ittersum
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Distant-future intentions;
- Intention–behavior consistency;
- Time perspective;
- Temporal construal theory;
11.The long-term box office performance of sequel movies

机译：续集电影的长期票房表现
- 作者：Tirtha Dhar;Guanghui Sun;Charles B. Weinberg
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Movies;
- Sequels;
- Long-term effects;
- Econometric models;
12.The relationship between in-store marketing and observed sales for organic versus fair trade products

机译：店内营销与有机产品和公平贸易产品的观察销售额之间的关系
- 作者：Erica van Herpen;Erjen van Nierop;Laurens Sloot
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Organic;
- Fair trade;
- Shelf layout;
- Price promotions;
- Market share;
- Sales data;
13.Situational and trait interactions among goal orientations

机译：目标取向之间的情境和特质相互作用
- 作者：Kelly L. Haws;William O. Bearden;Utpal M. Dholakia
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Regulatory focus;
- Goal orientations;
- Trait–state interactions;
- Goal approach;
14.Building consumer self-control: The effect of self-control exercises on impulse buying urges

机译：建立消费者的自我控制能力：自我控制行为对冲动购买冲动的影响
- 作者：Abdullah J. Sultan;Jeff Joireman;David E. Sprott
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Impulse buying;
- Self-control;
- Self-regulation;
- Ego depletion;
15.The persistence of excess brand loyalty over multiple years

机译：多年以来对品牌忠诚度的持续存在
- 作者：Vipul Pare;John Dawes
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Brand loyalty;
- Private labels;
- Double jeopardy;
- Dirichlet model;
16.Identifying consumer heterogeneity in unobserved categories

机译：在未观察到的类别中识别消费者异质性
- 作者：Simon J. Blanchard;Wayne S. DeSarbo;A. Selin Atalay;Nukhet Harmancioglu
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Categorization;
- Latent structure analysis;
- Heterogeneity;
- Sports marketing;
17.Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret

机译：监管匹配对沉没成本影响的影响：预期遗憾的中介作用
- 作者：Junsik Kwak;Jongwon Park
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Sunk-cost effect;
- Escalation of commitment;
- Regulatory focus;
- Anticipated regret;
- Behavioral decision theory;
18.Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings

机译：实际付款真的重要吗？重新检验假设和约束选择设置中的折衷效果
- 作者：Holger Müller;Eike Benjamin Kroll;Bodo Vogt
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Behavioral anomalies;
- Compromise effect;
- Experimental designs;
- Real choices;
- Hypothetical choices;
- Real payments;
19.When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment

机译：当障碍使您跳而不是绊倒时：监管不适合，实施意图和目标达成
- 作者：Leona Tam;Jelena Spanjol
- 期刊名称：《Marketing Letters》 | 2012年第1期
20.Price–quality relationship in the presence of asymmetric dynamic reference quality effects

机译：存在非对称动态参考质量效应的价格质量关系
- 作者：Arieh Gavious;Oded Lowengart
- 期刊名称：《Marketing Letters》 | 2012年第1期
- Reference quality;
- Price elasticity;
- Optimal pricing;
- Differential games;
- Equilibrium;
21.Marketing and politics: Models, behavior, and policy implications

机译：营销与政治：模型，行为和政策含义
- 作者：Brett R. Gordon;Mitchell J. Lovett;Ron Shachar;Kevin Arceneaux;Sridhar Moorthy;Michael Peress;Akshay Rao;Subrata Sen;David Soberman;Oleg Urminsky
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Political marketing;
- Elections;
- Campaigns;
- Advertising;
22.Behavioral models of managerial decision-making

机译：管理决策的行为模型
- 作者：Avi Goldfarb;Teck-Hua Ho;Wilfred Amaldoss;Alexander L. Brown;Yan Chen;Tony Haitao Cui;Alberto Galasso;Tanjim Hossain;Ming Hsu;Noah Lim;Mo Xiao;Botao Yang
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Behavioral economics;
- Managerial decision-making;
23.The Hot–Cold Decision Triangle: A framework for healthier choices

机译：冷热决策三角形：更健康选择的框架
- 作者：Haiyang Yang;Ziv Carmon;Barbara Kahn;Anup Malani;Janet Schwartz;Kevin Volpp;Brian Wansink
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Judgment and decision making;
- Health goals;
- Healthier decisions;
- Self-regulation;
- Self-control;
24.Process and context in choice models

机译：选择模型中的流程和上下文
- 作者：Moshe Ben-Akiva;André de Palma;Daniel McFadden;Maya Abou-Zeid;Pierre-André Chiappori;Matthieu de Lapparent;Steven N. Durlauf;Mogens Fosgerau;Daisuke Fukuda;Stephane Hess;Charles Manski;Ariel Pakes;Nathalie Picard;Joan Walker
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Decision making process;
- Context;
- Social networks;
- Econometric models;
- Subjective data;
25.A reflection on analytical work in marketing: Three points of consensus

机译：对营销分析工作的反思：三点共识
- 作者：Raphael Thomadsen;Robert Zeithammer;Ganesh Iyer;Dina Mayzlin;Yesim Orhun;Amit Pazgal;Devavrat Purohit;Ram Rao;Michael Riordan;Jiwoong Shin;Monic Sun;Miguel Villas-Boas
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Analytical work;
- Marketing;
- Game theory;
- Equilibrium analysis;
26.Price discrimination in service industries

机译：服务业的价格歧视
- 作者：Anja Lambrecht;Katja Seim;Naufel Vilcassim;Amar Cheema;Yuxin Chen;Gregory S. Crawford;Kartik Hosanagar;Raghuram Iyengar;Oded Koenigsberg;Robin Lee;Eugenio J. Miravete;Ozge Sahin
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Nonlinear pricing;
- Bundling;
- Service industries;
27.Decision neuroscience and consumer decision making

机译：决策神经科学与消费者决策
- 作者：Carolyn Yoon;Richard Gonzalez;Antoine Bechara;Gregory S. Berns;Alain A. Dagher;Laurette Dubé;Scott A. Huettel;Joseph W. Kable;Israel Liberzon;Hilke Plassmann;Ale Smidts;Charles Spence
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Consumer neuroscience;
- Decision neuroscience;
28.Beyond nudges: Tools of a choice architecture

机译：超越：选择架构的工具
- 作者：Eric J. Johnson;Suzanne B. Shu;Benedict G. C. Dellaert;Craig Fox;Daniel G. Goldstein;Gerald Häubl;Richard P. Larrick;John W. Payne;Ellen Peters;David Schkade;Brian Wansink;Elke U. Weber
- 期刊名称：《Marketing Letters》 | 2012年第2期
- Choice architecture;
- Decision support;
- Options and alternatives;
- Describing attributes;
29.Strategic orientations in a competitive context: The role of strategic orientation differentiation

机译：竞争环境中的战略方向：战略方向差异化的作用
- 作者：Rohit Deshpandé;Amir Grinstein;Elie Ofek
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Strategic orientation;
- Competition;
- Strategic differentiation;
30.Revisiting low price guarantees: Does consumer versus retailer governance matter?

机译：重新审视低价担保：消费者与零售商的治理关系重大吗？
- 作者：Adilson Borges;Barry J. Babin
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Low price guarantee;
- Behavioral pricing;
- Signaling theory;
- Automatic price protection;
31.A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction

机译：关于两个市场的故事：消费限制，社会比较和生活满意度
- 作者：Ronald Paul Hill;Kelly D. Martin;Lan Nguyen Chaplin
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Life satisfaction;
- Global consumption;
- Poverty and restriction;
- Hierarchical linear models;
32.Using discrete choice experiments to estimate willingness-to-pay intervals

机译：使用离散选择实验估算支付意愿间隔
- 作者：Christian Schlereth;Christine Eckert;Bernd Skiera
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Willingness-to-pay;
- Willingness-to-pay intervals;
- Discrete choice experiments;
- Scale heterogeneity;
33.The timing and context of consumer decisions

机译：消费者决定的时机和背景
- 作者：Euehun Lee;Anil Mathur;Choong Kwai Fatt;George P. Moschis
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Life course;
- Consumer decisions;
- Event history analysis;
34.Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance

机译：消费者对稀缺医疗服务分配政策的评估：既得利益的激发胜过时空距离
- 作者：Tim M. Benning;Els Breugelmans;Benedict G. C. Dellaert
- 期刊名称：《Marketing Letters》 | 2012年第3期
35.What type of framing message is more appropriate with nine-ending pricing?

机译：九端定价更适合哪种类型的成帧消息？
- 作者：Jungsil Choi;Kiljae Lee;Yong-Yeon Ji
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Nine-ending prices;
- Gain-framed messages;
- Loss-framed messages;
- Advertisement;
- Regulatory fit;
36.It’s all in the mindset: Effects of varying psychological distance in persuasive messages

机译：一切都在心态中：说服性消息中不同心理距离的影响
- 作者：Gergana Y. Nenkov
- 期刊名称：《Marketing Letters》 | 2012年第3期
37.To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

机译：分还是不分？分区定价对价格的信息牺牲效应的影响
- 作者：Franziska Völckner;Alexander Rühle;Martin Spann
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Partitioned pricing;
- Price response of demand;
- Dual role of price;
- Price-perceived quality inference;
38.Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

机译：新颖品牌与熟悉品牌：神经生理学，反应潜伏期和选择的分析
- 作者：Martin Reimann;Raquel Castaño;Judith Zaichkowsky;Antoine Bechara
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Branding;
- Consumer neuroscience;
- Functional magnetic resonance imaging (fMRI);
- Mood induction;
- Neuromarketing;
- Response latency;
39.The effect of a no-pain, no-gain lay theory on product efficacy perceptions

机译：无痛苦，无收益的外行理论对产品功效感知的影响
- 作者：Thomas Kramer;Caglar Irmak;Lauren G. Block;Veronika Ilyuk
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Inferences;
- Lay theory;
- No-pain, no-gain;
- Medicinal efficacy;
40.Make me special: Gender differences in consumers’ responses to loyalty programs

机译：让我与众不同：消费者对忠诚度计划的反应中存在性别差异
- 作者：Valentyna Melnyk;Stijn M. J. van Osselaer
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Gender differences;
- Loyalty;
- Loyalty programs;
- Personalization;
- Status;
41.Competitive effects of informative advertising in distribution channels

机译：信息性广告在分销渠道中的竞争效果
- 作者：Jianqiang Zhang;Weijun Zhong;Shue Mei
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Informative advertising;
- Channel competition;
- Distribution channel;
42.Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

机译：具有特有品牌和属性集的多属性感知映射
- 作者：Tammo H. A. Bijmolt;Michel van de Velden
- 期刊名称：《Marketing Letters》 | 2012年第3期
43.Competitive channel relationship management: When resellers establish competing manufacturer relationships

机译：竞争性渠道关系管理：经销商建立竞争性制造商关系时
- 作者：Alberto Sa Vinhas;Richard Gibbs
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Distribution channels;
- Business-to-business marketing;
- Channel management;
- Competitive effects;
44.Sequential market basket analysis

机译：顺序市场篮分析
- 作者：Wagner A. Kamakura
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Market basket analysis;
- Shopping behavior;
45.Battle royal: Zero-price effect vs relative vs referent thinking

机译：皇家之战：零价格效应vs相对vs参照思维
- 作者：Juan L. Nicolau
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Relative thinking;
- Referent thinking;
- Zero-price effect;
46.Correcting the t statistic for measurement error

机译：校正测量误差的t统计量
- 作者：Srinivas Durvasula;Subhash Sharma;Kealy Carter
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Methodology, testing of group means;
- Disattenuated t statistic;
- Composite scale scores;
- t statistic;
47.What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan

机译：中国消费者行为的特征是什么？日本华侨的跨行业分析
- 作者：Björn Frank;Gulimire Abulaiti;Takao Enkawa
- 期刊名称：《Marketing Letters》 | 2012年第3期
- China;
- Customer satisfaction;
- Customer loyalty;
- Japan;
- Repurchase intent;
- Quality expectation;
- Word-of-mouth;
48.When hedonic products help regulate my mood

机译：当享乐产品有助于调节我的心情时
- 作者：Inés López López;Salvador Ruiz de Maya
- 期刊名称：《Marketing Letters》 | 2012年第3期
- Mood;
- Affect regulation;
- Information processing;
- Product reviews;
49.More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry

机译：在产品开发过程的后期阶段更有效地评估市场表现：电影业的案例
- 作者：Gerda Gemser;Mark A. A. M. Leenders;Charles B. Weinberg
- 期刊名称：《Marketing Letters》 | 2012年第4期
- New product development;
- Uncertainty reduction;
- Motion picture industry;
50.Consumer acceptance of the mobile Internet

机译：消费者对移动互联网的认可
- 作者：Joerg Koenigstorfer;Andrea Groeppel-Klein
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Acceptance;
- Adoption;
- Mobile commerce;
- Mobile Internet services;
- Ubiquity;
- Technology;
51.Product survival analysis for the App Store

机译：App Store产品生存分析
- 作者：Euy-Young Jung;Chulwoo Baek;Jeong-Dong Lee
- 期刊名称：《Marketing Letters》 | 2012年第4期
- App Store;
- Product survival;
- Free product;
- Early entrant advantage;
- Profit model;
- C41;
- D80;
- L10;
- M15;
52.The relative performance of different methods for selecting creative marketing personnel

机译：选择创意营销人员的不同方法的相对表现
- 作者：Niek Althuizen
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Creative ability;
- Measurement;
- Recruitment;
- Selection;
- Marketing employees;
53.Understanding consumers’ multichannel choices across the different stages of the buying process

机译：了解消费者在购买过程的不同阶段的多渠道选择
- 作者：Sonja Gensler;Peter C. Verhoef;Martin Böhm
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Multichannel management;
- Experience effects;
- Spillover effects;
- Consumer behavior;
54.In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

机译：有心情买吗？了解国际环境中情绪调节与一致性的相互作用
- 作者：Erik Maier;Robert Wilken;Helmut Schneider;Gülpınar Kelemci Schneider
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Mood;
- Mood regulation theory;
- Mood congruence theory;
- Mood transience;
- Willingness to pay;
55.Why consumers respond differently to absolute versus percentage descriptions of quantities

机译：为什么消费者对数量绝对值和百分比描述的反应不同
- 作者：Danny Weathers;Scott D. Swain;Jay P. Carlson
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Analogue magnitude codes;
- Face values;
- Percentages;
- Pricing;
- Price evaluations;
56.The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust

机译：防御性的脆弱性：说服尝试和处理动机对信任的影响
- 作者：Wenxia Guo;Kelley J. Main
- 期刊名称：《Marketing Letters》 | 2012年第4期
- Vulnerability;
- Retailing;
- Persuasion knowledge model;
- Processing motivation;
- Trust;
57.To seek variety or uniformity: The role of culture in consumers’ choice in a group setting

机译：寻求多样性或统一性：在群体环境中文化在消费者选择中的作用
- 作者：Song Oh Yoon;Kwanho Suk;Seon Min Lee;Eun Young Park
- 期刊名称：《Marketing Letters》 | 2011年第1期
- Culture;
- Group influence;
- Uniformity;
- Conformity;
- Variety seeking;
58.Deriving joint space positioning maps from consumer preference ratings

机译：从消费者喜好等级中得出联合空间定位图
- 作者：Wayne S. DeSarbo;Joonwook Park;Vithala R. Rao
- 期刊名称：《Marketing Letters》 | 2011年第1期
59.A social network analysis of customer-level revenue distribution

机译：客户层收益分配的社交网络分析
- 作者：Michael Haenlein
- 期刊名称：《Marketing Letters》 | 2011年第1期
- Social network analysis;
- Spatial statistics;
- Network autocorrelation;
- Moran’s I;
- Gary’s C;
60.Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction

机译：投诉者是否欣赏过度赔偿？对简单补偿与过度补偿对投诉后满意度的影响的荟萃分析
- 作者：Katja Gelbrich;Holger Roschk
- 期刊名称：《Marketing Letters》 | 2011年第1期
- Service recovery;
- Compensation;
- Meta-analysis;
- Consumer behavior;
- Consumer satisfaction;
- Complaint management;
61.Fee or free? How much to add on for an add-on

机译：收费还是免费？附加件要增加多少
- 作者：Gila E. Fruchter;Eitan Gerstner;Paul W. Dobson
- 期刊名称：《Marketing Letters》 | 2011年第1期
- Pricing;
- Add-ons;
- Complimentary service;
- Supplementary fee;
62.Advertising competition and industry channel structure

机译：广告竞争与行业渠道结构
- 作者：Chih-Jen Wang;Ying-Ju Chen;Chi-Cheng Wu
- 期刊名称：《Marketing Letters》 | 2011年第1期
- Distribution channel;
- Competition;
- Advertising;
- Game theory;
63.How humor in advertising works: A meta-analytic test of alternative models

机译：广告中的幽默如何发挥作用：替代模型的元分析测试
- 作者：Martin Eisend
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Humor;
- Advertising;
- Meta-analysis;
- Structural equation modeling;
64.The value of celebrity endorsements: A stock market perspective

机译：明星代言的价值：股票市场的观点
- 作者：Haina Ding;Alexander E. Molchanov;Philip A. Stork
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Event study;
- Celebrity endorsement;
- Match-up;
- Internet;
- Marketing;
- G14;
- M37;
65.Detecting the impact of market factors on sales takeoff times of analog cellular telephones

机译：检测市场因素对模拟蜂窝电话销售起飞时间的影响
- 作者：Towhidul Islam;Nigel Meade
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Sales takeoff times;
- Discrete-time survival mixture analysis;
- Parametric hazard models;
- Mobile phones;
66.The effects of advertisement picture likeability on information search and brand choice

机译：广告图片相似度对信息搜索和品牌选择的影响
- 作者：Carl Obermiller;Alan G. Sawyer
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Advertising;
- Ad picture likeability;
- Ad affect;
- Information search;
67.A threshold model for respondent heterogeneity

机译：响应者异质性的阈值模型
- 作者：Sandeep R. Chandukala;Sylvia Long-Tolbert;Greg M. Allenby
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Threshold model;
- Mixture distribution;
- Service wait times;
- Drivers of service quality;
68.The role of brands in recruitment: A mixed-brand strategy approach

机译：品牌在招聘中的作用：混合品牌策略方法
- 作者：John Kim;Kenneth M. York;Jeen-Su Lim
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Brand equity;
- Brand structures;
- Branding strategy;
- Human resources;
- Recruitment;
69.The out-of-region bias: Distance estimations based on geographic category membership

机译：区域外偏差：基于地理类别成员资格的距离估计
- 作者：Caglar Irmak;Rebecca Walker Naylor;William O. Bearden
- 期刊名称：《Marketing Letters》 | 2011年第2期
- Distance estimates;
- Geographic reasoning;
- Spatial categorization;
- Conceptual bias;
- Store choice;
70.How does awareness evolve when advertising stops? The role of memory

机译：广告停止后意识如何发展？记忆的作用
- 作者：Ashwin Aravindakshan;Prasad A. Naik
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Cessation of advertising;
- Consumer memory;
- Ad memorability;
- Delay differential equation;
- Kalman filter estimation;
71.The joint effects of advertising and product trial: A source-monitoring perspective

机译：广告和产品试用的共同作用：源监视的角度
- 作者：Doreen Kum;Yih Hwai Lee
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Advertising;
- Product trial;
- Source-monitoring;
- Memory reconstruction;
72.Store brand and store loyalty: The moderating role of store brand positioning

机译：商店品牌和商店忠诚度：商店品牌定位的调节作用
- 作者：Mercedes Martos-Partal;Óscar González-Benito
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Store brand;
- Generic brand;
- Brand loyalty;
- Store loyalty;
- Store brand positioning;
73.The influence of demand factors on dynamic competitive pricing strategy: An empirical study

机译：需求因素对动态竞争定价策略的影响：一项实证研究
- 作者：Abhik Roy;Jagmohan S. Raju
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Competitive strategy;
- Empirical game theory;
- Model comparisons;
- Differential games;
- Pricing;
74.When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers

机译：当决策球不断滚动时：最大化消费者中西西弗斯效应的调查
- 作者：François A. Carrillat;Daniel M. Ladik;Renaud Legoux
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Decision-making;
- Involvement;
- Maximizers;
- Choice;
- Satisfaction;
- Retail;
75.Business strategy, marketing organization culture, and performance

机译：业务战略，营销组织文化和绩效
- 作者：Stanley F. Slater;Eric M. Olson;Carol Finnegan
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Business strategy;
- Organizational culture;
- Performance;
- Configuration theory;
- Strategy implementation;
- Miles and snow;
- Marketing organization;
76.Counting your customers from an “always a share” perspective

机译：从“永远共享”的角度统计客户
- 作者：Shaohui Ma;Joachim Büschken
- 期刊名称：《Marketing Letters》 | 2011年第3期
- Customer base analysis;
- Pareto/NBD;
- BG/NBD;
- Customer attrition;
- Interrupted Poisson Process;
77.Incorporating long-term effects in determining the effectiveness of different types of online advertising

机译：结合长期影响来确定不同类型的在线广告的有效性
- 作者：Ralph Breuer;Malte Brettel;Andreas Engelen
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Online advertising effectiveness;
- Marketing mix;
- Long-term effect;
- Time lag;
- Media selection;
78.A brand choice model for TV advertising management using single-source data

机译：使用单一来源数据进行电视广告管理的品牌选择模型
- 作者：Masataka Ban;Nobuhiko Terui;Makoto Abe
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Advertising management;
- Advertising exposure;
- GRP;
- Single-source data;
- Heterogeneity;
- MCMC;
79.The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

机译：利益重叠与类别相似性在品牌延伸评估中的相对优势：自我调节重点的调节作用
- 作者：Chung-Chau Chang;Bo-Chi Lin;Shin-Shin Chang
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Self-regulatory focus;
- Brand extension;
- Benefit overlap;
- Product category similarity;
80.The impact of the amount of available information on decision delay: The role of common features

机译：可用信息量对决策延迟的影响：共同特征的作用
- 作者：Anish Nagpal;Adwait Khare;Tilottama Chowdhury;Lauren I. Labrecque;Ameet Pandit
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Decision conflict;
- Approach–approach;
- Avoidance–avoidance;
- Common features;
- Decision delay;
81.Do vendors benefit from promotions in a multi-vendor loyalty program?

机译：供应商会从多供应商忠诚度计划中的促销活动中受益吗？
- 作者：Matilda Dorotic;Dennis Fok;Peter C. Verhoef;Tammo H. A. Bijmolt
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Loyalty programs;
- Multi-vendor loyalty program;
- Promotion effectiveness;
- Joint promotions;
- Cross-vendor effects;
82.Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

机译：对一个国家的矛盾和消费者购买象征性品牌的意愿：客观和主观的矛盾行为对行为的不同预测有效性
- 作者：Cristel Antonia Russell;Dale W. Russell;Jill Klein
- 期刊名称：《Marketing Letters》 | 2011年第4期
- Country-of-origin;
- Ambivalence;
- Brand image;
- Indirect measure;
- Latent construct;
83.Erratum to: How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias

机译：勘误至：买方的预测方式：买方与卖方之间的关系是影响偏差的边界条件
- 作者：Ashwani Monga;Haipeng (Allan) Chen;Michael Tsiros;Mona Sinha
- 期刊名称：《Marketing Letters》 | 2011年第4期
84.The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

机译：将消费者的昼夜偏好与响应时间同步对数据可靠性的影响
- 作者：Jacob Hornik;Aner Tal
- 期刊名称：《Marketing Letters》 | 2010年第1期
- Time of day;
- Methodology;
- Circadian rhythms;
- Scale reliability;
- Psychometrics;
- Arousal;
- Cognitive resources;
85.Making choices under conflict: The impact of decision frames

机译：在冲突下做出选择：决策框架的影响
- 作者：Parthasarathy Krishnamurthy;Anish Nagpal
- 期刊名称：《Marketing Letters》 | 2010年第1期
- Decision frame;
- Decision conflict;
- Approach–approach;
- Avoidance–avoidance;
- Compatibility;
86.Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

机译：这里或那里？消费者对企业社会责任举措的反应：以自我为中心的倾向及其主持人
- 作者：Dale W. Russell;Cristel Antonia Russell
- 期刊名称：《Marketing Letters》 | 2010年第1期
- Egocentrism;
- Consumer behavior;
- Corporate social responsibility;
- Identity;
87.I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time

机译：我很快要吃冰淇淋，稍后再吃蔬菜：有关在线杂货店购买和订单交货时间的研究
- 作者：Katherine L. Milkman;Todd Rogers;Max H. Bazerman
- 期刊名称：《Marketing Letters》 | 2010年第1期
- Lead time;
- Intertemporal choice;
- Want/should;
- E;
- commerce;
- Intrapersonal conflict;
88.Evaluation of structure and reproducibility of cluster solutions using the bootstrap

机译：使用引导程序评估簇溶液的结构和重现性
- 作者：Sara Dolnicar;Friedrich Leisch
- 期刊名称：《Marketing Letters》 | 2010年第1期
- Cluster analysis;
- Mixture models;
- Bootstrap;
89.A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing

机译：美国和日本的家用汽车支出的队列分析：世代营销的可能性
- 作者：Kosei Fukuda
- 期刊名称：《Marketing Letters》 | 2010年第1期
90.Does new product growth accelerate across technology generations?

机译：新产品的增长是否跨越了技术一代？
- 作者：Stefan Stremersch;Eitan Muller;Renana Peres
- 期刊名称：《Marketing Letters》 | 2010年第2期
91.Two-stage lotteries and the value of unresolved uncertainty

机译：两阶段彩票与未解决不确定性的价值
- 作者：Ido Erev;Ernan Haruvy
- 期刊名称：《Marketing Letters》 | 2010年第2期
92.Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

机译：对新产品创造力的权变观点：评估消费者的互动影响
- 作者：Gaia Rubera;Andrea Ordanini;David Mazursky
- 期刊名称：《Marketing Letters》 | 2010年第2期
93.Consumer durables replacement decision-making: An overview and research agenda

机译：耐用消费品更换决策：概述和研究议程
- 作者：Joseph Guiltinan
- 期刊名称：《Marketing Letters》 | 2010年第2期
94.Decomposing the effects of organizational memory on marketing implementation

机译：分解组织记忆对营销实施的影响
- 作者：Stern Neill
- 期刊名称：《Marketing Letters》 | 2010年第2期
95.Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

机译：扩展广告：扩展类型，广告策略和产品类别参与对扩展评估的调节作用
- 作者：Nathalie Dens;Patrick De Pelsmacker
- 期刊名称：《Marketing Letters》 | 2010年第2期
96.Modeling the effects of pharmaceutical marketing

机译：建模药品营销的效果
- 作者：Peter S. H. Leeflang;Jaap E. Wieringa
- 期刊名称：《Marketing Letters》 | 2010年第2期
97.Sales force modeling: State of the field and research agenda

机译：销售人员建模：领域现状和研究议程
- 作者：Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen;Kissan Joseph;Manfred Krafft;Chakravarthi Narasimhan;Srinath Gopalakrishna;Andris Zoltners;Rajiv Lal;Leonard Lodish
- 期刊名称：《Marketing Letters》 | 2010年第3期
- Sales management;
- Quantitative sales force models;
98.Empirical models of manufacturer-retailer interaction: A review and agenda for future research

机译：制造商与零售商互动的经验模型：未来研究的回顾和议程
- 作者：Kusum L. Ailawadi;Eric T. Bradlow;Michaela Draganska;Vincent Nijs;Robert P. Rooderkerk;K. Sudhir;Kenneth C. Wilbur;Jie Zhang
- 期刊名称：《Marketing Letters》 | 2010年第3期
- Channel power;
- Vertical strategic interaction;
- Channel profit;
- Trade promotions;
- Private label;
99.Calculating, creating, and claiming value in business markets: Status and research agenda

机译：计算，创造和主张商业市场价值：现状和研究议程
- 作者：Gary L. Lilien;Rajdeep Grewal;Douglas Bowman;Min Ding;Abbie Griffin;V. Kumar;Das Narayandas;Renana Peres;Raji Srinivasan;Qiong Wang
- 期刊名称：《Marketing Letters》 | 2010年第3期
- B2B markets;
- Customer needs;
- Customer value;
- Product design;
- Social networks;
- Serial innovators;
100.Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

机译：营销渠道的行为研究和实证模型：对这两个领域的影响以及对未来研究的呼吁
- 作者：Robert J. Meyer;Joachim Vosgerau;Vishal Singh;Joel E. Urbany;Gal Zauberman;Michael I. Norton;Tony H. Cui;Brian T. Ratchford;Alessandro Acquisti;David R. Bell;Barbara E. Kahn
- 期刊名称：《Marketing Letters》 | 2010年第3期
- Marketing channels;
- Game theory;
- Behavioral decision research;

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