The engineering industry has changed radically in the last 30 years, driven by evolving market forces, new technologies and innovation. At Parker, innovation has played, and continues to play, a big part in helping us meet our customers' needs in the best possible way. A few years ago we decided that we needed to change the way we approach new product development. We realised that our design effort could become overly focused on improvements, modifications or extensions of existing products, and while these are all important, they should take second place to customer focused innovation.
展开▼
