Collaborative reputation mechanisms for electronic marketplaces

摘要

Members of electronic communities are often unrelated to each other, they may have never met and have no information on each other's reputation. This kind of information is vital in Electronic Commerce interactions, where the potential counterpart's reputation can be a significant factor in the negotiation strategy. Collaborative reputation mechanisms can provide personalized evaluations of the various ratings assigned to each user to predict their reliabilities. While these reputation mechanisms are developed in the context of electronic commerce, they are applicable in other types of electronic communities such as chatrooms, newsgroups, mailing lists, etc.