Healthy Dairy Drinks More Popular Than Ever

摘要

Dairy drinks :hat promote health are continuing to grow in popularity and now account for more than 70% of all dairy drinks products launched globally, according to Tim Van der Schraelen, Beneo-Orafti marketing and communication manager. "We have seen a growing emphasis on health in society as obesity becomes a global problem and although 'convenience' is still a major driver in the promotion of dairy drinks, this has been overtaken in popularity by 'health' as the primary claim used to encourage sales, with 53% of producers using it to sell the product," he says. "With this in mind, we have seen over a 90% increase in the number of dairy drink products containing inulin and oligofructose brought to market over the last seven years."