What'd next in ice cream

摘要

Consumers around the world are facing significant changes to their lifestyles. Many people are spending more time at home and indoors due to stay-at-home orders. Despite consumers sheltering indoors for long periods of time, ice cream sales continue to increase. Latvian-based Food Union Group is a multinational dairy production and distribution group that uses sensory and behavioural research to identify consumer demands, it says. Recently, it launched more than 100 new ice cream products across Europe. Normunds Stanevics, CEO of Food Union Group, and leva Razinska, marketing manager at Food Union Latvia, shared frozen flavour trends and insights that they believe will reflect consumers' desires for nostalgic favourites from childhood as well as new flavours and more health-conscious options.