Consumers change with Covid-19

摘要

Covid-19 is resulting in consumers re-evaluating their eating and drinking habits as they seek to stave off the threat of disease and illness. Currently, few consumers are actively looking to increase their dairy intake to improve health, something that will be related to concerns about fat and sugar content. To respond to this, the dairy industry needs to promote natural formulation ingredients at a time when consumers put emphasis on product purity and seek out ingredients that boost health. Consumers looking to improve their diets to reduce the risk of vulnerability to serious health problems are thus growing. Indeed, in May 2020, a total of 80% of consumers said that they planned to improve their diets because of Covid-19, a noticeable increase compared to the 72% who said this a month earlier. However, at the same time, only 10% of consumers said that they were planning to increase their dairy intake, compared to 11% in April. This indicates that consumers do not automatically equate dairy with better-for-you diets, something that can be attributed to some of the ingredients found in products.