Coffee talk: ready-to-drink sales are super caffeinated

摘要

Based on the latest findings, it's possible that consumers are passing up their local coffee and tea shops for the nearest grocery store because ready-to-drink coffee and tea sales are increasing. Data provided by SymphonyIRI Group, Chicago, show that sales in the shelf-stable tea/coffee ready-to-drink category rose 3.2% to $1.6 billion in the 52 weeks ended July 8, 2012, with the unit sales also showing an increase of 5.1% to 747.7 million. Likewise, the RTD refrigerated teas/coffee category saw an even larger increase of 16.3% to $508.5 million with units up 9.5% to 234.2 million.