Shifting from Mass Marketing to One-to-One Marketing

摘要

In response to decades of marketing overload, consumers have adapted the way they absorb information. Today's con-sumer hears an operator on the phone or glances at a piece of mail and decides in an instant whether it has value. Messages not immediately identifiable to the individual are promptly cast off into a sea of irrelevant clutter.rnAs the customer has evolved, so must your business. Companies need to move away from the traditional mass marketing practice of blanketing everyone with the same message (the "one size fits all" approach), and start connecting with consumers on an individual basis. Customers want to feel that you know them, what they need, what they want.