As discussed in this issue's cover story, TMC got its start covering the call center space in June 1982 with the launch of Telemarketing magazine. And, after a couple of iterations of the publication, TMC in January of 2000 officially broadened its coverage and title to Call Center CRM Solutions. This is just one indicator of how long and strong the impact of CRM has been - and continues to be - in the contact center and beyond. Early PC software like Salemaker and TeleMagic enabled telemarketers and other salespeople to track their customers and prospects. These solutions were precursors of what is now known as customer relationship management or sales force automation software. Tom Siebel and his company of the same name popularized CRM software in the mid 1990s. Oracle later purchased Siebel, among others, in this space.
展开▼
机译：正如本期封面故事所讨论的那样，TMC于1982年6月发布《电话销售》杂志，开始涉足呼叫中心领域。并且，经过几次发行，TMC于2000年1月正式将其覆盖范围和标题扩展到了呼叫中心CRM解决方案。这只是CRM在联络中心及以后的影响已经持续并将持续多久的一个指标。诸如Salemaker和TeleMagic之类的早期PC软件使电话推销员和其他销售人员能够跟踪其客户和潜在客户。这些解决方案是现在所谓的客户关系管理或销售人员自动化软件的前身。 Tom Siebel和他的同名公司在1990年代中期普及了CRM软件。甲骨文后来在这个领域购买了Siebel等。
展开▼
