PROFITABLE STRUCTURES FOR STRATEGIC ALLIANCES

摘要

We live in a fast-paced and high-change economy. For companies to suc-ceed, they need to achieve and maintain high rates of productivity and they need to adapt quickly to changing circumstances. Companies can do this through the use of strategic alliances with other carefully selected partners. This article explores the foundations for successful strategic alliances and discusses ways to structure those alliances so that they are both strong and sustainable. These ideas are then illustrated through the use of a case study of actual business alliances formed by my company, Network Services Company.