Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

Karlsson Niklas

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Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

机译：编程广告中的反馈控制：实时竞标中优化的前沿

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Presents an interview conducted with Melanie N. Zeilinger.

机译：提出与Melanie N. Zeinger进行的面试。

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《Control Systems, IEEE》 |2020年第5期|40-77|共38页
作者
Karlsson Niklas;
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Evolut Robot Nav & Control Algorithms Pasadena CA USA|R&D Verizon Medias Demand Side Platforms Boston MA 02116 USA;

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正文语种 eng
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Interviews;

机译：采访;

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专利

1. A new optimization layer for real-time bidding advertising campaigns [J] . Micchi Gianluca, Khah Saeid Soheily, Turner Jacob Intelligent data analysis . 2020,第1期

机译：用于实时竞标广告活动的新优化层
2. REAL-TIME FEEDBACK CONTROL OF SAGD WELLS USING MODEL PREDICTIVE CONTROL TO OPTIMIZE STEAM CHAMBER DEVELOPMENT UNDER UNCERTAINTY [J] . Vembadi Shiv S., Patel Rajan G., Trivedi Japan J., The Canadian Journal of Chemical Engineering . 2018,第6期

机译：利用模型预测控制优化蒸汽室开发的实时反馈控制。在不确定性下
3. Real-Time Feedback Control Using Online Attenuated Total Reflection Fourier Transform Infrared (ATR FT-IR) Spectroscopy for Continuous Flow Optimization and Process Knowledge [J] . Ryan A. Skilton, Andrew J. Parrott, Michael W. George, Applied Spectroscopy: Society for Applied Spectroscopy . 2013,第10期

机译：使用在线衰减全反射傅立叶变换红外（ATR FT-IR）光谱进行实时反馈控制，以实现连续流优化和过程知识
4. Real-Time Bidding by Proportional Control in Display Advertising [C] . Hao Wu International Conference on Mechatronics Engineering and Information Technology . 2019

机译：显示广告中的比例控制实时竞标
5. Revenue Optimization in Real-Time Bidding Based Advertising for Mobile Devices [D] . Adikari, Shalinda. 2017

机译：基于实时出价的移动设备广告中的收入优化
6. Remote Control of Cardiac Implantable Electronic Devices: Exploring the New Frontier—First Clinical Application of Real-time Remote-control Management of Cardiac Devices Before and After Magnetic Resonance Imaging [O] . Esteban M. Kloosterman, Murray Rosenbaum, Brian La Starza, 2019

机译：心脏植入式电子设备的远程控制：探索新的领域—磁共振成像前后心脏设备实时远程管理的首次临床应用
7. A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising [O] . Chen, Bowei, Yuan, Shuai, Wang, Jun 2015

机译：统一程序保障与动态的动态定价模型展示广告中的实时出价

Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

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