Almonds promoted as a snacking option

摘要

The Almond Board of California's (ABC) new consumer advertising campaign, Crunch On, has launched in print, broadcast and online outlets. Although geared towards consumers, the campaign's research-based approach also has implications for food professionals. Studies show that more and more manufacturers are using terms such as "almond crunch" and "California-grown" to increase the appeal of their products. The campaign helps to visually reinforce the message that almonds are a powerful, crunchy and nutritious snack. And the tagline "Crunch On" highlights an attribute of almonds that helps consumers approach their activities with joy and passion for life and health.