With many Easter celebrations being curtailed by the ongoing impact of the coronavirus pandemic, market analysis has pointed to key confectionery revenues being affected in the sector for the second year in a row. As Mintel research noted, this in turn has influenced the level of innovation breaking through into the sector, which stands as a concern at a time when our industry most needs to engage its strongest creative instincts to pull through this challenging period. However, there are some encouraging signs ahead as you will read through the pages of this month's magazine, including our healthy confectionery features section, highlighting positive developments amid the obvious ongoing tests.
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