Is Facebook Right For Business-to-Business Marketing?

摘要

Facebook has won.One billion members with 50% active daily usage is astounding. Everyone, I mean everyone, I know is on Facebook and some are hopelessly addicted. However, I maintained a smug aloofness toward Facebook. While I enthusiastically endorsed Facebook as a business-to-consumer (B2C) marketing platform, I routinely voted it off the business-to-business (B2B) marketing island. I felt that business people did not fool around with photos and chat. Looks like I'm wrong. B2B warriors love Facebook and are likely to be spending their lunch hour, dead time between meetings and commutes engaging with their network of friends. Heck, almost all of my clients are on Facebook and are wondering where the hell I have been.