SYSTEMS AND METHODS FOR DEVELOPMENT OF AUDIENCE-CENTRIC MESSAGING TEMPLATES AND MESSAGE CONTENT FOR USE IN BUSINESS-TO-BUSINESS SALES AND MARKETING

摘要

The present invention provides a repeatable, sequential approach for portfolio marketers to originate messaging that is highly relevant to buyers by replacing internally focused perspectives and vernacular with topics, language and value propositions that reflect market trends and buyer needs. A sequence of eight automated or semi-automated processes brings order and precision to the creative process of b-to-b messaging. Like the chambers of a nautilus shell, the progression of activities provided by the present invention is arranged in an expanding sequence of arcs, each of which represents a step in the messaging process.