MOBILE TERMINAL EQUIPPED WITH WAKEUP MODULE RESPONDING TO CBS MARKETING MESSAGE, CBS MARKETING MESSAGE PUSH SYSTEM TARGETING SPECIFIC APPLICATION IN SPECIFIC AREA USING SAME, AND MARKETING METHOD

摘要

A mobile terminal equipped with a wakeup module responding to a CBS marketing message according to the present invention comprises: an operating system which receives a CBS marketing message targeting a specific application of one or more marketing applications that are distributed by a marketing initiative and one or more media applications having a plurality of users while supporting an operating environment for the one or more media applications and the one or more marketing applications in a mobile terminal receiving a CBS message; a wakeup module which operates in the background of the operating system, displays a push notification message upon receipt of the CBS marketing message including a unique package name for identifying the specific application through the operating system, and switches an idle state of the specific application to an active state according to a user's selection; and a display unit for providing a pop-up screen for displaying the entire content of the push notification message.